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WooCommerce Inventory Level

Inventory management touches many parts of your WooCommerce business. When you forgo management, you can’t forecast sales. You can’t efficiently get items to customers when they need them.

This can lead to different types of problems. Carrying too much inventory ties up capital. Too little means missed opportunities for sales. Both affect your customer experience.

Inventory management can benefit you in many ways, like:

  • It prevents overselling. When inventory isn’t tracked, it can lead to you incorrectly listing available inventory on your site or marketplace. Nothing is worse than telling a customer you can’t ship an item they bought because you actually don’t have it.
  • It provides a better customer experience. Tracking inventory means that customers can check online for inventory levels, whether for online or in-store. Employees are also better equipped to help customers with this information too.
  • You can track and forecast sales. If anything, this should be a major advantage of implementing a robust inventory management system. Tracking your sales means you can estimate how much inventory you’re going to need on hand during different parts of the year. This helps you avoid making or ordering too much or too little.
  • Inventory management helps speed up shipping processes within the warehouse. When you don’t rely on manual entry, you can quickly know that you have the inventory on hand to ship. You’ll have more control over your inventory and be able to track it over different locations.

With these types of benefits, it’s easy to see why inventory management should be one of your top priorities.

WooReports offers you ability to understand your current stock levels and it’s associated value at price, sales price and cost. Just follow the simple steps below to access the report:

  1. If you do not have WooReports installed, follow these instructions
  2. Go to Stock at sales value report, simple Grid view
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WooCommerce Average Order Value (AOV)

AOV is considered a key metric by many online retailers, because the higher you can encourage AOV to be, the more income your store will get.

The basic calculation is: (Sum of Revenue Generated)/(# of Orders) = Average Order Value

As example, to calculate your store’s average order value, simply divide total revenue by the number of orders. To keep things simple, let’s say that in the month of September, your web store’s sales were $31,000 and you had a total of 1,000 orders. $31,000 divided by 1,000 = $31, so September’s monthly AOV was $31.

Calculating average order value in WooCommerce could not be easier, just:

  1. If you do not have WooReports installed, follow these instructions
  2. Go to Sales by Each Order report, Pivot Grid view
  3. Enable the Configurator by clicking the Configurator drop-down, select Right
  4. Takeout all fields, leaving just Order Id and Order Value in Values section of the Configurator
  5. Apply Average (Avg) as aggregate function on Order Value, by clicking on Order Value > Field Settings; feel free to rename the as you like, we’ve renamed it “Avg Order Val”
  6. Apply Count as aggregate function on Order Id, by clicking on Order Id > Field Settings; feel free to rename the as you like, we’ve renamed it “# Orders”
  7. Select what you other fields you want to see on Row and Column labels of the Configurator; in our screenshot, below, we’ve selected Month and Year
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Stock at sales value in WooCommerce

Why is stock valuation important?

Most of WooCommerce stores use WooCommerce inventory management to track the stock of the products. Having an accurate valuation of inventory is important because the reported amount of inventory will affect the cost of goods sold, gross profit, and net income on the income statement, and the amount of current assets, working capital, total assets, and store owner’s equity reported on the balance sheet. Continue reading Stock at sales value in WooCommerce

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Announcing WooReports integration with WooCommerce Subscriptions

Did you know that it costs five times as much to attract a new customer, than to keep an existing one?

The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoid customer acquisition costs. It’s a well-established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention. Also, it’s true that only 40% of companies and 30% of agencies have an equal focus on acquisition and retention. Continue reading Announcing WooReports integration with WooCommerce Subscriptions

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WooCommerce customer acquisition rate and churn rate, activity status by time – the good stuff

Take a stand for keeping your customers!

Since now you can know which of your customers are new, active, returning, churning and inactive, you can now make an objective to:

  • increase the number of new customers
  • retain your churning customers
  • reward loyalty for active and returning customers
  • keep active your customer base

Continue reading WooCommerce customer acquisition rate and churn rate, activity status by time – the good stuff

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Explore the features of WooReports in a live demo – right now, at your finger tips!

Now you can access the demo of WooReports! Go to http://demo.woo.report and login with the credential below and explore WooReports. Whenever we will submit a new feature, we will update our demo as well, so you will have the chance to see the changes in action!


Username: demo
Password: demo

Continue reading Explore the features of WooReports in a live demo – right now, at your finger tips!

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WooReports Free – a starter-pack WooReports edition to understand you new customers

Install directly from WordPress.org the free edition of WooReports, offering the report which displays the list of customers and which of them are new, meaning that they have not made any orders or payments in the life-time of your eCommerce store.
Continue reading WooReports Free – a starter-pack WooReports edition to understand you new customers

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Exporting data to CSV

A very strong & natural expectation once we know and understand which are customers which are active/inactive, returning and churning is to, well, do something with this information / act on it.

Whether it is reaching our to our marketing department or agency, or personally driving some loyalty or retention campaigns, you would expect you can take the data and further utilise it.
Continue reading Exporting data to CSV

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Technical Details for Active, Returning and Churning (ARC) WooCommerce Customers

Technical perspectives on how to use WooReports

In this article we are going to explore how to use WooReports to get a list of Active, Returning and Churning (ARC) WooCommerce Customers.
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Active, Returning and Churning (ARC) WooCommerce Customers

Ever wondered which are your customers which stopped buying from you in the last period? Would you like to get them back? Good news, WooReports can help! Let’s explore together how!

Before going deeper, any good topic needs to be labeled with a three letters acronym. Since we’re discussion about Active, Returning and Churning customers, let’s simply refer this concept as ARC.
Continue reading Active, Returning and Churning (ARC) WooCommerce Customers

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