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WooCommerce and Google AdWords Customer Match

Google AdWords Customer Match lets you show ads to your customers based on data about those customers that you share with Google. Customer Match is a useful advertising tool for many business goals, from increasing brand awareness to driving performance. For example:

  • On YouTube, reach new audiences, by targeting similar audiences to your most valuable customers.
  • On Gmail, reach your customers or a similar audience with personalized ads at the top of their inbox tabs, in addition to your email campaigns.
  • On the Search Network, optimize your campaigns by adjusting your bid based on what you know about your customers’ activities.

Keep your clients’ sensitive data safe – use WooReports to encrypt your customers’ email addresses before uploading them to Google AdWords. Use Customer Behaviour reports, grid view, to get Hashed Email SHA256 data.

Read more by following this link.

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