Google AdWords Customer Match lets you show ads to your customers based on data about those customers that you share with Google. Customer Match is a useful advertising tool for many business goals, from increasing brand awareness to driving performance. For example:
- On YouTube, reach new audiences, by targeting similar audiences to your most valuable customers.
- On Gmail, reach your customers or a similar audience with personalized ads at the top of their inbox tabs, in addition to your email campaigns.
- On the Search Network, optimize your campaigns by adjusting your bid based on what you know about your customers’ activities.
Keep your clients’ sensitive data safe – use WooReports to encrypt your customers’ email addresses before uploading them to Google AdWords. Use Customer Behaviour reports, grid view, to get Hashed Email SHA256 data.
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