Many of businesses which run operations close to a particular market need nowadays to understand from which locations their visitors, users or customers are accessing their website, from where they are using the website, from where they are placing orders or booking services.
There are for sure usage scenarios of high accurate geolocation data for such business owners and just to name a few, consider these ones:
a local news website which wants to advertise stores in close proximity of it’s visitors or users
a restaurant which takes online orders with pick-up delivery
a barber shop, hairdresser saloon, medical shop which wants to expand and needs to position the next locations in proximity to it’s existing customers